William B. Dupree, M.D., EdgePath & Associates, Allentown, PA. and Kimberly A. Kempt, M.T., Organizational Dynamics, Allentown, Pa.
In the new millennium, rapid development of emerging technology will drive radical market changes and redefine the underlying economic and clinical pathways of laboratory medicine. To become a stakeholder in this new paradigm, certain business skills will be as important to pathologists as medical and technical expertise. In short, the dictum of "no margin, no mission" will become an ever growing reality in laboratory medicine. Only by the rekindling of the entrepreneurial spirit will pathologists regain voice sufficient to prevent forced exodus from the healthcare arena. This course is designed to provide practicing pathologists and residents with a review of business skills necessary to efficiently operationalize and commercialize new and emerging technology. The didactic portion of this course will focus on rudimentary management, financial, marketing and sales approaches which lead to maximum return on investment from emerging laboratory technologies. Strategic planning algorithms, business and marketing plan development, pro forma construction, and marketing roll outs will be covered in detail. The reasons for the decline of the entrepreneurial spirit among pathologists will be explored. Practical case studies focusing on new technology will be used to emphasize and reinforce learning's from didactic presentations. After having taken this course, participants should be able to:
- Better understand what business dynamics are reshaping us laboratory medicine.
- Better understand the business paradigms of innovation and operationalization of emerging technology.
- Sharpen business skills which will increase voice in the greater healthcare arena
- Critically evaluate new models for the delivery of anatomic pathology services emphasizing return on investment.
- Better understand the need for laboratories to transduce data into information and finally knowledge applicable by a diverse group of care givers at the bedside.
- Better understand the optimal dynamic between pathologists and marketing/sales team members.
All registrants will receive a detailed syllabus at the time of the course.