Short Courses and Special Courses

Facebook, Twitter, Instagram, et al: Everything a Pathologist Needs to Know to be a Social Media Pro

Monday, March 19, 2018 - 8:00 AM - 12:00 PM

Session Credits:

3 CME and 3 SAMs

Course Directors:

Jerad M. Gardner, MD, University of Arkansas for Medical Sciences, Little Rock, AR
Xiaoyin “Sara” Jiang, MD, Duke University School of Medicine, Durham, NC

Course Description

Any pathologist or pathologist in training with an interest in using social media as a professional tool would benefit from this course. This includes general pathologists, subspecialty pathologists, residents, and fellows. The course material and potential benefits will be accessible to all attendees regardless of their level of experience with social media (i.e. both beginners who have never used social media and advanced users who have been using social media for years should benefit from this course; prior experience with social media is not required). Beginners will learn the basic features and how to get started on social media and how to gain familiarity with using it. More advanced users will learn about new opportunities to explore (e.g. involvement in cancer patient support groups on Facebook) as well as how to branch out to other platforms beyond their currently favored one (e.g. a pro user of Facebook will learn how to use Twitter and Instagram).

Learning Objectives

The curriculum will provide an opportunity for participants to undertake a guided exploration of the following areas of study:

  • Compare and contrast the different major social media platforms (e.g. Facebook, Twitter, Instagram, LinkedIn)
  • Acquire the basics of how to create professional social media accounts and use them
  • Discover a variety of potential pathology-related professional applications for social media
  • Discuss concepts behind development of a practical and effective social media strategy for individual pathologists to enhance their professional careers
  • Discuss the potential uses of social media for pathology professional societies, pathology departments, or other professional organizations
  • Discuss the risks of social media and how to mitigate them

 

8:00 AM Introduction and Objectives
8:10 AM Review of 4 main social media sites: Facebook, Twitter, Instagram, LinkedIn
8:30 AM Basics of using social media (how to post/tweet, follow, like, etc)
8:40 AM Practice tweeting/posting with critique, assistance, and QA by Dr. Gardner
8:50 AM Different ideas for how pathologists can use social media professionally

Upon completion of this educational activity, learners will be able to:

  • Facebook pathology discussion groups
  • Sharing pathology images, articles, other content via Twitter Networking
  • Research collaboration & crowdsourcing
  • Patient support group involvement Advocacy
9:20 AM Role of social media in career building and brand building for pathologists

Upon completion of this activity, learners will be better able to:

  • What is my “brand” and how do I build it?
  • Ways social media can directly benefit your career
  • How to get your social media activity recognized as “real” professional work
9:50 AM Break

 

10:50 AM Role of social media in pathology departments and professional organizations

Upon completion of this activity, learners will be better able to:

  • How to build an online presence beyond a website
  • How to interact with and gain followers and fans
  • Differences from personal social media accounts
11:20 AM Risks of social media (what NOT to do on Facebook!) with case examples
11:35 AM QA session with discussion

Continuing Medical Education and Maintenance of Certification

The United States and Canadian Academy of Pathology is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.

The United States and Canadian Academy of Pathology designates this live activity for a maximum of 3 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

The USCAP is approved by the American Board of Pathology (ABP) to offer Self-Assessment credits (SAMs) for the purpose of meeting the ABP requirements for Maintenance of Certification (MOC). Learners must take and pass the post-test in order to claim SAMs credit.

Physicians can earn a maximum of 3 SAM credit hours.

 

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